Reyes was born in the northern Mexican city of Monterrey, Nuevo León, and like several established recording artists, she was discovered on YouTube. The young musician, who started singing and playing piano when she was under ten years old, would upload videos of herself covering songs, which eventually managed to capture the interest of many, including Latin American singer Prince Royce, who went on to sign Reyes with his then newly created music label D’León Records. As the first ever singer to be signed to the label which Royce created in partnership with Warner Music Latina in order to “support other young talent in their development,” Reyes launched her debut single “Now Forever” (featuring American rapper Khleo Thomas) in 2013.
Mexico’s Sofia Reyes is a vibrant multilingual pop vocalist with a bent toward mixing dance-oriented pop, reggaeton, R&B, and acoustic balladry. Born in Monterrey, Nuevo León, Mexico in 1995, Reyes began singing and playing piano around age ten. Two years later she was writing songs with her father and uploading cover songs to YouTube. Her videos captured the attention of singer/producer Prince Royce, who signed her to his D’Leon Records imprint.
In 2013 she released her first single, “Forever Now,” featuring rapper/singer/actor Khleo Thomas. A year later Reyes returned with the song “‘Muevelo,” featuring rapper Wisin. In 2016 Reyes dropped two more singles, “Sólo Yo”/”Nobody But Me” (once again featuring Prince Royce) and “Llegaste Tú” (featuring Reykon), while also making guest appearances on releases by Cash Cash (“How to Love”) and Spencer Ludwig (“Diggy”). Reyes’ long-awaited debut album, Louder!, was released in early 2017 by Warner Music Latina.
The next year, she issued “Vamos por la Estrella” with Paty Cantú and Kap G. The buoyant single was written for the Mexican national soccer team and their entry in the 2018 World Cup.